The biggest tournament in soccer is set to begin in June, with the US playing first on June 12, 2026, in Los Angeles. Eleven cities will be hosting matches, including Dallas, Boston, Kansas City, New York, Atlanta and Houston. The events will draw 1.2 million international guests to the US, each ready to cheer for their country’s team. You will want to be ready with branded coolers.
This event is a great opportunity for you to generate revenue with branded products, and in particular, coolers. There are a few reasons why this committed fan base is interested in purchasing a cooler designed with their country’s colors:
· Soccer fans tend to be particularly loyal. Team allegiances don’t result from any bandwagon effects that happen with other sports. Loyalty is passed down from one generation to another.
· Allegiance is a cultural phenomenon. Wins are celebrated in the streets, while losses take on a funereal quality with extended mourning.
· Every four years this unites entire countries that set aside club loyalty to support their nation’s team.
There are also a lot of rituals around soccer. From songs and chants to even traditions like the Japanese fans who stay and clean up the stadium, there’s a strong identity with the team.
There’s a big opportunity for you to meet a need among soccer fans as they arrive in the US for the summer’s biggest sporting events. They’ve waited four years to get to this moment, and they are excited to wear their country’s colors.
A cooler designed to support a team meets two needs: the desire to emblazon the team logo on every possible surface, and the practical need to store foods, drinks and even medication safely during their travels in the US.
At Plastilite, our brands specialize in lightweight, environmentally-friendly EPS coolers that can be designed to express team spirit while keeping the contents cool and protected. Contact us today to learn about the options for branded coolers.